CASE STUDY / FEASIBILITY
A personal-wellbeing idea must become a verifiable product without turning into a clinical promise.
THE PROJECT, EXPLAINED
EXPERIENCE MODEL
A wellbeing service must support continuity of use and adapt to habits without turning into a clinical claim.
Plans, activities and feedback are therefore treated as a learning loop that makes participation, perceived usefulness and service evolution verifiable.
An idea focused on personal wellbeing must connect its value proposition, usage model and economic sustainability. Design clearly separates support for everyday habits and performance from healthcare or clinical functions.
The concept connected plans, activities, content and usage feedback. Application functions, delivery methods and development hypotheses were connected to an economic model and roadmap, defining a first verifiable product.
The analysis organised plans, activities, content and usage data around concrete moments in the experience. It considered access, continuity of interaction, feedback and ways to adapt the journey. The perimeter remains everyday wellbeing and performance: this choice guides language, functions and partnerships and helps define the first product to validate more precisely.
In 2019, Project360 worked on framing the R&D project, technical-economic analysis and business planning. Its contribution connected product hypotheses, costs, stages and required skills, creating a basis for deciding development and assessing suitable support instruments.
Project360 handled technical and economic analysis, business planning and the contextualisation of the research and development project. The consulting work integrated the service vision, digital requirements and the sustainability of the journey.
Feasibility comes from aligning experience, technology and the operating model. An explicit non-clinical perimeter supports coherent feature design and helps identify the skills, checks and partnerships required.
This structure is transferable to other digital wellbeing services. Defining the functional boundary early supports coherent choices about data, interactions and partnerships, a clear onboarding journey and precise user hypotheses to test. The roadmap can then grow through evidence while keeping product and operating model aligned.
It also gives future suppliers and specialist partners a shared basis for estimating effort, responsibilities and integration needs.
The initiative benefited from two separate instruments: a €50,000 non-repayable grant under MISE support and a €120,000 subsidised loan through Invitalia for research and development. The grant supports investment, while the loan also shapes financial planning and repayment schedules.
FROM PROJECT TO INDUSTRY
Explore the complete portfolioWe start from context, dependencies and the decisions needed to build a credible path.
Let’s talk